Summit
Register and purchase tickets for our Summit event in London on September 12th at the Royal Society of Arts. This will be a mix of speakers, and feedback from the working groups. There'll be an opportunity to network after the formal proceedings
We know that not everyone will be able to attend in person so we will make sure that proceedings are either recorded or live streamed.
Speakers
The Advertising: Who Cares? movement is the sum of its many parts. We are extremely proud to have attracted the interest and support of these amazing speakers for our London Summit on September 12, 2024.
Stevie Spring, CBE
Chairman, PRS for Music.
Described by The Guardian as 'a media industry grandee', Stevie Spring started her career in law and worked in marketing and television before spending 16 years in leadership roles at advertising agencies including Y&R and Gold Greenlees Trott.. Subsequently she served as CEO of two international media companies - ClearChannel and Future plc.
Currently, she is chairman of PRS for Music, the £1bn+global music rights organisation; is on the pladis advisory board; and is an investor-advisor to three tech companies.
She was executive Chairman of the British Council, the UK's global cultural organisation and until last month INED and Remco Chair of the £12bn turnover Coop Group .
She also Chairs Mind, the mental health charity and previously chaired BBC Children in Need.
Stevie was named by GQ magazine as one of the UK’s 100 most connected women; is on the Telegraph/Debretts list of Britain’s 500 most influential people; and holds an honorary doctorate for services to business.
She was appointed CBE in the 2017 Queen's Birthday Honours.
Lucy Jameson
Founder at Uncommon London
Lucy is a founder of Uncommon a creative studio building brands that people in the real world actually wish existed. Either by working with clients or by creating brands ourselves. Lucy started in advertising at BMP DDB, where she rose to Executive Strategy Director, running DDB's Global Planning Group and sitting on DDB's Global Executive Committee. Under her guidance, DDB London was IPA Effectiveness Agency of the Year three times in a row. Lucy then joined Grey as EMEA/London CSO where she also steered Grey to win Agency of the Year at IPA Effectiveness and the Effies. She was promoted to CEO of 550 strong Grey London in Jan 2015, overseeing Grey's strongest run of awards, new business and commercial success and left at the end of 2016 to set up Uncommon with Nils Leonard and Natalie Graeme. She is regarded as one of the best planners of her generation.
Michael Farmer
Chairman Farmer&Co
Michael Farmer is Chairman and Chief Executive Officer of Farmer & Company LLC, a New York based strategy consulting firm for major advertisers and their creative and media agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY).
Farmer is the author of the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (3rd Edition 2019), and Madison Avenue Makeover: the transformation of Huge and the redefinition of the ad agency business (2023).
Farmer has published over 100 industry articles on Media Village and his Substack column, C-Suite Blues.
Previously, Farmer was a Director of Bain & Company, heading (in turn) Bain’s Munich, Paris and London offices.
Farmer has an A.B. degree cum laude in English literature from Princeton University andan MBA degree with highest honors from Harvard Business School.
He served for five years as an officer in the US Navy — first aboard destroyers and subsequently as Professor of Naval History at Iowa State University.
Jenny Biggam
Owner, the7stars
Jenny set up the7stars in 2005 after a career in media agencies including Zenith and Carat. In the last 18 years the7stars has grown to be the UK’s largest media independent agency with billings of £500 million and over 300 people. During the last eight years, the7stars has been named Agency of the Year by Campaign Magazine, Media Week, The Drum and Mediatel. They have won numerous awards including golds at Media Week and an IPA Effectiveness Award and most recently Campaign's Independent Media Agency of The Year.
Jenny is particularly passionate about workplace culture and personally leads a number of diversity and inclusion initiatives at the agency. She is particularly proud that the agency has been listed in the Best Companies to Work For consistently for the last twelve years and for two consecutive years the7stars were crowned Campaign’s Best Place To Work (Large Companies). In 2016 Jenny launched the7stars Foundation to support under-privileged young people in the UK and the7stars donates 5% of profits to good causes via the Foundation. Jenny is a member of the IPA Media Futures Group, the ASA’s Industry Advisory Panel and the British Heart Foundation’s Marketing Committee.
Pippa Glucklich
CEO, Electric Glue
Pippa joined Electric Glue in June 2021 after a career including positions at media agencies BLM, Arena, Starcom and Amplifi. She is a past President of WACL (the Women in Advertising and Communications, Leadership organisation), and a trustee of both the advertising charity NABS and the mental health charity MIND.
Rachel Kerrone
Brand and Marketing Director, Starling Bank
Rachel has been in her current role at Starling Bank since 2017 - building the brand from the ground up, always with a focus on customer centricity and innovation. Prior to joining Starling she held senior marketing positions at The Royal Bank of Scotland, JP Morgan and ABN AMRO.
Jessica Lovell
Co-Founder and Chief Strategy Officer, Wonderhood Studios
Jess co-founded Wonderhood Studios 6 years ago. A planner by background, her experience includes spells at St Lukes before 11 years at Mother as Strategy Director, followed by a spell as Executive Strategy Director at adam&eveDDB.
Denise Turner
Chief Executive, Route Research
Denise has worked in communications research for over 30 years and loves that she gets to ask why for a living. After lots of years at agencies, she spent seven years at Newsworks and is proud to have delivered award- winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry. Two years ago, she embarked on a new challenge, taking on the role of Chief Executive of Route, responsible for the currency of audience measurement for out of home media.
Crispin Reed
Principal, Skyscraper Consulting
A native Londoner, Crispin has a degree in Business Administration from the University of Dundee.
He worked for leading advertising agencies including Leo Burnett, CDP and Springer & Jacoby for 20 years both in the UK and Asia before moving client side in the fragrance sector.
From 2005-2016 he held MD roles at brand and innovation consultancies including Sterling Brands, Brandhouse and Fusion Learning.
In 2016 he established Skyscraper Consulting, providing strategic counsel for companies in diverse sectors including real estate, pharmaceutical, fintech, automotive and fmcg. At the same time, he was a co-reviver of the Taunton Cider Company, which was awarded start-up of the year for the southwest region by the FSB.
In 2021 he achieved an ILM7 certificate in executive coaching.
Crispin is active in academia with the University of Dundee, the University of East London and Ravensbourne University, specialising in corporate strategy, entrepreneurship and innovation.
He has co-authored two books: ‘The 7 Myths of Middle Age – Implications for Marketing and Brands’; and ‘The Nature of Communities’.
Ruben Schreurs
Chief Strategy Officer at Ebiquity
Ruben joined Ebiquity when the company acquired Digital Decisions in 2020, a business founded by him in 2017. Before this he had several roles at media agencies and ran projects for international publishers including CNN and the FT. His career is dedicated to eradicating wastage from the digital advertising ecosystem, helping brands to invest their funds in the most effective and responsible way. He initiated the open-source portal brands4news together with a group of industry executives to drive ad dollars back to quality journalism, one of the backbones of a healthy democracy.
Hardeep Matharu
Hardeep Matharu is a London-based journalist, writer, and speaker. She read Law at Cambridge, before embarking on a career in journalism. She has more than a decade's worth of experience across regional, national and independent media.
Today, she is Editor (and a Founder) of Byline Times – the independent investigative news site and monthly print news magazine covering 'what the papers don't say'.
Her work focuses on the forces that shape us: identities, politics, and the media.
David Wheldon OBE
Former Chief Communications and Marketing Officer, RBS
David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then MD of Lowe Howard-Spink in London.
Moving to Atlanta, he worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners.
Following WPP’s purchase of Tempus, David set up Team Vodafone for the group. In 2004, he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in 2008, based in Dublin.
Returning to London, David joined Barclays in 2012 as MD of Brand, Reputation, and Citizenship.
He stepped down as Chief Communications & Marketing Officer at RBS in 2020, a position he took up in July 2015. He was a member of the bank’s executive committee and reported to Ross McEwan, the CEO. He led the rebranding of RBS to NatWest.
David was president of the World Federation of Advertisers from 2015 to 2019 and is now President Emeritus of the WFA. He is an ex-chair and council member of the MGGB, a fellow of the Marketing Society, and a fellow of the IPA. Awarded the Lifetime Achievement Award by The Drum in 2020, he was recognised in the Queen's New Year's Honours list in 2021 for his services to marketing and advertising, receiving an OBE. He is a consultant, coach, and mentor.
Sir John Hegarty
Founder, Creative, Bartle Bogle Hegarty (BBH), The Garage Soho and The Business of Creativity
John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker.
He was a founding partner of Saatchi and Saatchi in 1970.
He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles.
John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.
John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his book "Hegarty on Creativity - there are no rules" was published in 2014.
In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses.
John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.